One of the biggest advantages of Google Ads is that keyword-targeted campaigns allow us to show our ads to users who are actually interested in the topic, and to display them a personalized message based on where they are in the purchasing and decision-making process. Moreover, to make a greater impact, we can reach our potential customers across the Internet with a variety of Display ads!
If someone searches for terms related to any of the keywords in use, your ads can appear among the search results. To make your ads even more eye-catching, we can use extensions that add further information to your ads. As search ads operate with only a limited number of characters by default, extensions can increase the chances of choosing your ad.
Your ads will appear on the results pages of Google and other search pages.
The Google Display Network lets you reach people with targeted visual ads as they browse their favourite websites, share YouTube videos with friends, view their Gmail account, or use mobile apps. Thanks to responsive ads, it is enough to upload images and texts only once, yet they appear in any shape, resolution, and location without having to make multiple size mutations out of them.
Your ads will appear across the Internet in the form of banners on various websites.
We use Demand Gen ads to reach audiences who haven’t yet used your product or service. Its predecessor was the Discovery ad, which allowed for much more creativity; now, video creatives have also been added to the mix.
Previously, only images, carousels, and feeds could be used as creatives in Discovery ads, but in Demand Gen ads, you can now use videos as well—whether they’re traditional YouTube videos or even YouTube Shorts.
If you have a mobile app, this type of ad will help you get as many people as possible downloading it and will also help to get them committed to your business. With the help of App campaigns, you can not only stand out from other applications, but you can also promote the download of your app on additional websites and applications.
You can promote your app not only on Google Play, but also on other websites and apps, search pages, and even on YouTube.
The Performance Max campaign is a new, goal-based campaign type that allows performance-based advertisers to access their entire Google Ads inventory from a single campaign.
It complements keyword-based search campaigns and aims to find more converting customers across all of Google's channels, such as YouTube, the Display Network, Search, Discover, Gmail, and Maps.
Video campaigns allow you to display ads embedded in videos on YouTube, as well as on the websites and apps of Google's video partners.
Reach users on YouTube and through Google's video partners using topics, keywords, demographics, and other targeting options.
Smart campaigns use Google's state-of-the-art advertising technology and can be set up in just 15 minutes. These campaigns measure performance and deliver results based on your specified campaign goals.
With Smart campaigns, you can highlight your business’s unique features and spark customers’ interest. You can run a single campaign for your business, but if you want to showcase multiple products or services, you can launch multiple campaigns, each with its own set of keyword themes.
We evaluate the performance of our campaigns together with you, primarily based on return on investment, to ensure that it’s worthwhile for you in the long run.
We’ll keep an eye on your campaigns even when your contact person is on vacation; we’ll always arrange for a replacement.
Our goal is to generate additional revenue for you that more than compensates for our campaign management fee.
We're not asking you to make a long-term commitment; we want to prove to you, month after month, that it's worth working with us.
We work as a team, so we can handle multi-platform campaigns, creative projects, and even tighter deadlines.
In addition to campaign management, we’re also well-versed in a number of related areas, whether it’s creative design, landing page development, search engine optimization, or A/B testing.
"Thanks to the business development and optimization efforts that followed the Google Ads audit—with the help of our new partner—we were able to multiply the number of bookings generated through our ads within a year."
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“Selector is the most capable and agile PPC agency I’ve ever worked with. I recommend them to anyone looking not just for an executor, but for a partner who thinks along with them. In short: they make our lives easier.
#weloveworkingwiththem”
"By paying close attention to our users, relying on objective data and our many years of experience, and keeping up with the latest trends, we have always achieved valuable results together!"
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"Selector manages our campaigns across 7 countries, and it’s not just one person—it’s an entire team working on our campaigns. They document everything, measure everything, explain everything, and are open to our ideas. They’re by far the best Google Ads team I’ve ever worked with."
"It is of the utmost importance to us that we make the most of Google's advertising network to increase traffic to our online store and promote our related services. Selector goes a step further, as it also creates and optimizes our landing pages to achieve the best possible results."
"The most effective way to optimize our resources is to have Selector manage our Google Ads campaigns. Only a specialist with their level of expertise can keep pace with the channel's continuous development, provide the necessary knowledge, and dedicate the required time to ensure the effectiveness of our ads. We see their success confirmed in the growth of our traffic."
"Tamás and the Selector team tripled our product sales in two years with a well-tailored website and Google Ads optimization! Thanks to him!"
"We enjoy working with Tamás's team; our collaboration is based on a shared vision, which they help foster with insightful questions. Since we've been working together, we've felt secure, and Selector's support has had a direct impact on our business results."
"Working with you is always inspiring. I am grateful that you have contributed wholeheartedly and with excellent ideas to making our professional dreams a reality."
"We've been working with the Selector team for several years. They know exactly what we need to achieve our goals. They also know how to make that happen using the latest technologies and creative ideas. Their work is precise and creates measurable business value. Plus, they're really great people."
"It was great working with Selector. They are a reliable and professional team with a results-driven approach. They apply their excellent SEO expertise across multiple languages. If you need a real competitive edge to grow your business, the Selector team is definitely the best choice."
"We greatly appreciate the precision, proactivity, and friendly attitude with which the Selector team helps the Medve Matek team get our message out to as many people as possible. Thank you for everything!"
"I recommend Selector because Tamás and his team listen to their clients, work with exceptional precision, and establish a structured process for each project. This not only guarantees successful campaigns but also spares us the stress of dealing with the agency: your ad is in good hands."
As a Google Partner, we have managed more than 100 advertising accounts over the past few years.
With the help of our audit services, we explore the untapped opportunities to further enhance the performance of your website, landing pages and campaigns, so that they can generate even more conversions and revenue or a better ROI for you!
Request a Google Ads audit
